Messaging is a winning marketing strategy: if performs 3x better than email marketing and amplifies your strategies in other channels.
Open and response rates for messaging marketing campaigns are 3x better than email marketing. Chatbots can easily be integrated in Facebook, Twitter and other channels you may already be using, and since they are still new to many users, they are memorable and contribute to make your brand stand out.
Chatbots can be used to reach more people, combining a viral potential with very low customer acquisition costs. They are an open channel with anyone that ever chats with your bot, and sponsored messages have very low cost and very good results when well designed.